Portugal Duty Free, a brand born from the partnership between ANA|VINCI Airports and Aer Rianta International (ARI), has achieved international recognition by winning the Best New Duty-Free Shop Opening award at the Frontier Awards 2025 with its Lisbon Duty Free store.
This distinction highlights the quality, innovation, and excellence of the Portugal Duty Free concept and reinforces its commitment to offering passengers unique and memorable shopping experiences.
Portugal Duty Free manages more than 30 stores across national airports, covering a total retail area of over 10,000 m². Each of the 8 airport stores features a unique concept, setting a new standard of excellence in travel retail.
Thanks to the strong spirit of collaboration among all partners, this store opening stands out for being inspired by the essence of Portuguese identity, incorporating landscapes, art, heritage, and the distinctive flavours of Portuguese gastronomy. The store reflects the unique character of its region, providing passengers with an authentic connection between national culture and the world’s leading brands.
Recognized as one of the most prestigious awards in the travel retail industry, the Frontier Awards celebrate the best in the sector, distinguishing stores and operators for their design, customer experience, sustainability, and positive market impact. The recognition of Lisbon Duty Free as Best New Duty-Free Shop Opening reinforces Portugal Duty Free’s role as a leading force in modernizing travel retail in Portugal.
According to Alain Brun, CEO of Portugal Duty Free, “This award is an honour that fills us with pride and shows that our team’s hard work and strategic vision are being recognized at the highest level. Being awarded at the Frontier Awards 2025 and competing alongside the world’s best operators is an added motivation to keep innovating and investing in unique passenger experiences, consolidating Portugal Duty Free as a global benchmark in travel retail.”
