A leader in the travel retail sector in Portugal, Portugal Duty Free operates across the country’s main airports. Committed to offering customers a distinctive and memorable shopping experience, the brand invests in the growth and well-being of its employees, recognising them as a key part of the company’s success and culture.
Among more than 340 shortlisted projects and 223 awards granted in this year’s Lusophone Creativity Awards, My App emerged as the winner in its category, standing out for its innovation, impact, and alignment with the organisation’s culture.
My App functions as an internal social network, designed to keep over 850 employees connected to the brand’s identity, their teams, and the daily life across Portugal Duty Free’s different locations. It’s a living, ever-evolving project, enriched daily by both employees and the company through content such as internal campaigns, interactive challenges, benefits, quizzes, cultural calendars, storytelling, and celebration moments.
More than just a communication tool, the app is a way of encouraging employees to live the Portugal Duty Free values, with a special focus on Portugalidade, one of the brand’s fundamental pillars.
Currently entering its 2.0 phase, My App introduces new features and greater interactivity, continuing its central role in the company’s internal engagement strategy.
“This award represents the recognition of our commitment to internal innovation and, above all, to valuing our people, the true driving force of Portugal Duty Free and the face of our brand to our customers, to whom we aim to provide the best possible experience.
My App goes far beyond a simple application, it’s a reflection of the living, dynamic, and collaborative culture we’ve built together, strengthening team connections, reinforcing brand identity, and inspiring everyone’s active involvement in the company’s daily life,”
says Cláudia Carvalho, Marketing Director at Portugal Duty Free.
The project was developed in partnership with the creative agency The Agency, which leads the app’s content strategy, design, and ongoing digital experience evolution.
Source: Marketeer
