Taking Portugal to the World
Committed to a sustainable future through our four strategic pillars, elevating Portuguese identity in every journey.
Our purpose.
We aim to offer every passenger the most memorable and creative experience, enriched by our local culture and the very best of each region.
We consider all our partners and customers, acting sustainably every day to help enhance Portugal and the experience of its visitors.
We make a difference in airport retail through spaces and concepts designed down to the smallest detail—where we want you to feel welcome and, above all, enjoy experiences that stay with you.
Our strategy
Sustainability Strategy 2026–2029 | 4 Pillars
OUR PURPOSE
TAKING PORTUGAL TO THE WORLD, enriching the travel experience together with our partners, for our people and with a positive impact, while respecting our planet.
OUR AMBITION
Taking Portugal to the World — becoming sustainability leaders in the travel retail sector by creating unique, authentic experiences, from service to product, that foster a true sense of belonging and enrich every passenger’s journey.
OUR ROLE
Inspirar e destacar-nos através de uma forte identidade portuguesa – criar um “sense of place” em cada ponto de contacto.
To inspire and stand out through a strong Portuguese identity—creating a sense of place at every touchpoint.
2025 at a glance
Our commitments
Under these five strategic pillars, Portugal Duty Free has defined five commitments and twelve strategic objectives to guide its efforts: continuously improving the customer experience, strengthening its connection to Portuguese culture, investing in employees’ skills and well-being, and ensuring business growth is compatible with progressively reducing the impact of its activities.
